CHICAGO – Jan. 26, 2026 – Chicago-based law firm Vedder Price has unveiled a streamlined name and brand identity, as well as a website deploying cutting edge technology to better serve its clients and team members. The firm will now be publicly known as “Vedder,” reflecting its commonly used name.
“The strength of Vedder lies in our ability to evolve while focusing on what matters most–professional excellence, a true partnership with our clients, and delivering outstanding value and results,” said Michael A. Nemeroff, President and CEO of Vedder. “A key priority for us is helping our U.S. and international clients navigate complex legal challenges with confidence to achieve their business goals.”
The new website introduces the tagline,“Navigate with Confidence,” alongside a modern design and updated color palette. These changes reflect the firm’s commitment to helping clients succeed while enhancing its online presence. The refreshed visual identity retains Vedder’s signature sans-serif font and replaces the two-tone logo with a bold, rich green. A vibrant suite of jewel tones now replaces the previous earth tones, creating a digital-friendly and contemporary aesthetic.
Design that puts clients first
“The new Vedder website is as intuitive as it is attractive,” said Dana Armagno, Chief Operating Officer. “Clients and website visitors want to navigate easily to find the information they need, whether it’s regulatory updates, thought leadership, or practice descriptions. We’ve used predictive models and the latest in enhanced search tools to meet that need.”
The updated website includes several improvements to the user experience, including the following:
- Advanced, rapid search and navigation
- Increased video modules
- Easy-to-scan professional biographies
“Our investment in developing a contemporary name, visual brand and new website allows us to more effectively showcase our global presence and diverse offerings,” Armagno said.